How to Stay Relevant in a Shifting Mobile Landscape
What exactly is Mobilegeddon? Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a...
View ArticleThe Benefits of Beacons for Small Businesses
Beacon technology has emerged as a new and exciting digital marketing tool in the last year. Businesses are interested in exploring location-based marketing and customers have been receptive. While...
View ArticleGive Your Practice an Unfair Competitive Advantage
Being The Best. Being a business owner, you always want to have a leg up on the competition, so what’s the most important component in achieving this? Patient Experience! The mindset your patient walks...
View ArticleBig Tech for Small Business: How Sophisticated, Affordable Tech Can Help Your...
It’s no secret that, as a small business owner, you are constantly in a David-versus-Goliath-type battle for customers. While big business may offer convenience or more competitive prices, small...
View ArticleGeofencing: A Game-Changer for Small Business
With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business. Geofencing allows you to...
View Article5 Tips for a Successful Digital Marketing Strategy in 2016
The start of a new year is the time for reflecting and setting new goals, both personally and for your small business. But, come February, many resolutions will fall by the wayside and old patterns...
View ArticleWhy Your Practice Needs Millennials and How You Can Reach Them
Much has been said about millennials regarding their attitudes, habits, work ethic, political views, and more. You likely understand that millennials are fluent in various forms of technology, fully...
View ArticleAre Your Patients Talking About Your Practice?
What’s the word around town? If your patients aren’t talking about your practice, you might be doing something wrong. Reviews on your website might be nice, but they won’t reach potential patients....
View ArticleFacebook vs. Mobile Apps
Apps are now replacing Facebook for that one-on-one and one-to-many connections with your patients. While it is still important to be on Facebook, there is a better, more improved option for upping...
View ArticleAn Overview of SEO in the Healthcare Space
An Overview of SEO in the Healthcare Space Let’s review search engine optimization (SEO) in the healthcare industry—it’s that important! But before we begin, let me share my personal experience with...
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